The Rise of The Attribute Economy 2.0

Challenges and opportunities
emerging in the Attribute Economy 2.0



In a talk today at Mobile World Congress in Barcelona on Trust in a data-driven economy , Katryna Dow, Meeco’s CEO & Founder, is unveiling The Rise of The Attribute Economy 2.0.

Starting out as a simple article, the idea of The Attribute Economy quickly became a topic of discussion within the personal data community.

In the months that followed, a group of leading thinkers came together to produce The Attribute Economy 2.0; a report written to assist business leaders in combating the challenges of an evolving personal data marketplace.

These challenges, including regulations like the General Data Protection Regulation (GDPR), Payments Services Directive 2 (PSD2) and the electronic identification and trust services for electronic transactions in the internal market (eIDAS Regulation), as well as behavioural factors and technological innovation, are all explored at depth.

The Attribute Economy 2.0 was written (in order of appearance) by:

1. Katryna Dow – Founder & CEO, Meeco

2. Nathan Kinch – Head of Experience and Labs, Meeco

3. Richard Gomer – University of Southampton, Meaningful Consent in the Digital Economy Project

4. Rob Laurence – Director, Innovate Identity

5. Dr. Rachel O’Connell – Director, Trust Elevate

6. Joss Langford – Director, Coelition

7. Mark Lizar – Director, Open Consent Group

8. James Harvey – Head of UX and Design, Yoti

9. Joerg Resch – Managing Director, KuppingerCole

Each author has contributed years of practical experience and real market insights to the report, giving readers a unique view into the challenges and opportunities the market currently faces.

We trust this report will serve the purpose of informing a strategic approach to security and privacy, technology, product design and customer service.

To find out how, keep reading and join the discussion
#AttributeEconomy

Read the Report

The Meeco Team

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