How do you create engagement models around collecting data and reverse the downward spiral of trust? How can organisations navigate the line from being creepy to being cool when using personal data?
We believe the answer is partly to bring the consumer into the data value exchange and equip them with a new toolset to manage and exchange their data on their terms.
Consent based data exchanges enhance consumer trust. Data needs to be seen as a fundamental asset for individuals and corporations alike. The recent report on Data Availability and Use from the Productivity Commission propels Australia on a similar path to other global regions where greater consumer control and transparency is being enabled.
Australia can no longer miss out on the opportunities brought by addressing data availability. Supporting individuals to make better, data driven decisions, gaining new value from their personal data and enabling free flowing commerce is a core aim of the new data economy.
Meeco and a group of leading thinkers came together to produce The Attribute Economy 2.0; a report written to assist business leaders in combating the challenges of the new data economy.
These international challenges, including regulations like the General Data Protection Regulation (GDPR), Payments Services Directive 2 (PSD2) and the electronic identification and trust services for electronic transactions in the internal market (eIDAS Regulation), as well as behavioural factors and technological innovation, are all explored at depth.
Each author has contributed years of practical experience and real market insights to the report, giving readers a unique view into the challenges and opportunities the market currently faces.
We trust this report will serve the purpose of informing a strategic approach to security and privacy, technology, product design and customer service.
To find out how, keep reading and join the discussion